article thumbnail

Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Not one of them has a blog (solicitors, accountants, insurance brokers etc). Small business is slow to catch on.

article thumbnail

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Reply Jamie Gorman May 5, 2010 at 6:02 pm Tamar, I had a friend show me a FB page he is designing for an insurance agency where he put a promotional picture (save money on your insurance) where the profile picture would normally be. For example, let’s say you’re an insurance agency or a bank.

Facebook 279
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Many companies just see this as a new avenue to push existing traditional marketing messages, and this is why they almost always fail. For example an article with “10 Reasons You Should Buy Travel Insurance&# is almost never going to go viral, it’s not surprising, shocking, interesting or in any way sticky.

article thumbnail

An Open Letter to Facebook

Techipedia: Tamar Weinberg

I have encountered another FB fan page issue: as owner of travel agency start-up I cannot get the fan page address until I have 25+ fans (it used to be higher in the past)…ridiculous arbitrary number…why can’t I give a fan page address directly to potential customers? . Just my $0.02.

Facebook 277