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Atom Thought

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2 Million ONLINE Leads Market for BFSI Sector in India!

Atom Thought

MARCH 9, 2009

Anyways, a large chunk of spending by BFSI can be attributed to generating and buying leads for various products including loans, insurance and credit cards. Let’s look at the Credit Card market first: Total Credit Card Base in India: 27.5 Hence roughly the market is growing by 25%. lac leads are 40% of the total market.

Insurance 133
Insurance Banking Marketing Crowdsourcing 133
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To Lock-in or to Set Free? How the New Age Consumers are Evaluating Products and Service?

Atom Thought

MAY 11, 2010

Many marketers think and focus on how to lock-in their customers- by creating a unique platform, or an ecosystem of apps that can run only on a specific platform , complex loyalty programs or just naturally by a tough exit option. Social Authority Marketing- Getting deeper into Social Media! Google Buzz- Is there a hidden agenda?

Products 191
Products Insurance Loyalty Policies 191
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