How to Measure Social Media Success for Your Small Business
yMarketingMatters
JUNE 20, 2014
You can also use platforms (free and paid) like SproutSocial , HootSuite , Sysomos and InsideSocial for more detailed analytics. Driving traffic to your website from social media also gives you an opportunity to capture lead information, like emails, cell phone numbers, etc. for nurture and eventual conversion. Email Collection.
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