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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

A response came from a business owner who had the perfect answer on her website and directed the original poster to the website for a detailed reply. When I reviewed the poster’s account, I understood why. Do study your influencers Want to reach out to influencers ? Just do it head first, not with one foot.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Loyalty programs such as the Royal Champions encourage people to maintain a positive outlook about the company and may further influence them to talk more positively about the same company in the future. These individuals didn’t have to be paid to do it before, after all, but the nice unexpected perks are certainly not unappreciated.

Brands 133
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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Simply put, the new mass media helped organize, and influence, large numbers of consumers. You will be able to take a photo of barcodes that will be located everywhere (menus, receipts, posters, signs, business cards, etc.) and your phone will visit the related Web site. All sites will have to display on mobile devices.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

How to Win Facebook Friends and Influence People (All Facebook): Nick O’Neill’s post on how to become a Facebook power user (read: genuine) is great. 10 Tips to Get the Most Out of Posterous (Make Tech Easier): Posterous is the new lifestreaming app. That said, where’s your multimedia? My favorite? #14

Marketing 265
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7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Numbers Aren’t Everything Over-zealous clients or enthusiasts might feel the need to absolutely reach out to the “influencers&# who have eleventy billion Twitter followers. It’s more important to look at the holistic view of the individual or entity on Twitter and across other social channels. My mistake.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

8 Tips for Blogger Outreach : Networking is important, but how do you reach the influencers you’re looking for? The Social Media Marketer’s SEO Checklist : Social media influences SEO, so this post tells social media marketers how to best craft your social messages to yield the best SEO value for search effectiveness.

Marketing 264