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The Social Media Analytics Compass: What and How to Measure

Razor Social

In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. Influencers – These are people that have access to a larger audience and have the potential of influencing this audience. This is usually the majority of your audience.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Many high-profile bloggers are categorized as influencers, since their content reaches a large number of people. LinkedIn specifically uses the term “connections” to refer to professional social relationships—LinkedIn connections are the equivalent of Facebook friends. An endorsement is a form of recommendation on LinkedIn.

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