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What's your social currency?

Akamai Marketing

It might frustrate you to know that LOTS of people are lurkers. People who like results don’t like digital lurkers, because they can’t be tracked. Here’s the rub – lots of people are lurkers, but that doesn’t mean they don’t have value to you. I know I have a LOT of lurkers on my site.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. Influencers – These are people that have access to a larger audience and have the potential of influencing this audience. This is usually the majority of your audience.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Many high-profile bloggers are categorized as influencers, since their content reaches a large number of people. Influencer. An influencer is a social media user with a significant audience who can drive awareness about a trend, topic, company, or product. See Influencer marketing. Influencer marketing. See Metric.

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