Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Everything is being driven by mobile. Adding other influencers will broaden this. People are not limited to desktop computers.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media Foundations.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

AUGUST 1, 2018

After a one-week summer vacation hiatus, here’s my weekly Top 5 social media must-know news for marketing communications professionals. Social media users can receive voice messages on mobile and on web. Influencer marketing comes to Snapchat. Linkedin, Facebook, Instagram and Snapchat all feature.

Social Media 42

Social Media Marketing LinkedIn Instagram 42

Sherrilynne Starkie

MARCH 18, 2018

How to brand mobile Facebook Live video streams. Marketers can easily add a logo and a call to action to mobile Facebook Live broadcasts. All you need is a mobile phone, a tripod and some free apps. So a brand could call out an influencer making it easier for the influencer's audience to find and follow the brand.

YouTube 67

YouTube Facebook Mobile Policies 67