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The complete guide to B2B SEO

Sprout Social

B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. What is B2B SEO? Page load speed. XML sitemap.

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11 best social media listening tools

Unmetric

HubSpot isn’t a social media listening tool. Using HubSpot, you can even schedule content for later, and get suggestions to post at the best time to get the maximum interactions from your audience. You get a breakdown of the hashtags, tweets, and URLs that are driving the most engagement from top social networks.

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How to Optimize Your Content for Authorship Success

ProBlogger

Metadata on Twitter. Twitter Cards enable you to attach media to Tweets that link your content: It’s social’s all-important metadata. Popular content management systems like Hubspot and WordPress offer social plugins, making this step even easier. Run your URLs against the validator tool to be approved.

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