Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases.

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Travel Class Social Media Hotels 40

Waxing UnLyrical

AUGUST 10, 2016

Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation. That’s why a lot of brands leverage user generated content (UGC). On the surface, it looks like the latest social networks that focus on visual content – Instagram and Snapchat – can be harder to track.

Content 100

Content UGC Loyalty Hotels 100

Pixlee

JANUARY 19, 2017

UGC and Brand Influencers. UGC and Brand Loyalty. UGC and Millennials. 59% of millennials claim that they use UGC to inform their purchase decisions about major electronics. That's followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%).

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UGC Content Loyalty Travel 41

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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UGC Content Instagram Hashtag 60

Sprout Social

MARCH 27, 2023

“Edutainment” content—social posts that entertain and educate—is perfect for this journey stage. Share user-generated content (UGC) About 39% of consumers want brands to post real customer demos or testimonials, according to 2022 Index data. So, tapping into UGC is a win-win-win. Think infographics and how-to videos.

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Campaign Social Media UGC Metrics 131