Convince & Convert

APRIL 28, 2010

But more than 80% of those impressions, from “I love Sweet Leaf Tea &# to “I’d rather die than sleep in this hotel&# are created by just 16% of the U.S. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. population. Fifty percent!

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

APRIL 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? Easy to semi-automate with software, etc.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

SEPTEMBER 21, 2010

Even with more and more sessions being staged outside the convention center in adjacent hotels, SXSW cannot get much bigger without serious impact to the attendee experience. Smart phone-toting attendees could snap a photo of each others’ code, and instantly follow one another within the my.SXSW social network.

Social Media 127

Social Media Strategy Conference Eventful 127