Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. 3 Ideas for Gamifying Customer Service.

CSR 128

CSR Airlines Loyalty Hashtag 128

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. 3 Ideas for Gamifying Customer Service.

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

FEBRUARY 24, 2010

Manage Expectations Brandie Feuer is Director of Marketing for the Tropicana Hotel in Las Vegas. Southwest is widely applauded for their use of social media, yet it only took one employee to kick off the wrong portly film director for it to blow up in their face. You’ll probably never need your social media crisis plan.

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

JULY 21, 2010

Basically they can take that gorgeous photo that you paid a photographer to shoot for your product, hotel or client and use it however they want. Did you catch that part about being transferable and sub-licensable? You don’t lose ownership rights, but you do lose control over how your content can be used.

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

JULY 28, 2010

Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers. At least 50% of all hotel rooms (hundreds) have windows that look out directly on the Starbucks roof logo. near the Vancouver airport) wisely has placed a logo on top of their location.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

APRIL 28, 2010

But more than 80% of those impressions, from “I love Sweet Leaf Tea &# to “I’d rather die than sleep in this hotel&# are created by just 16% of the U.S. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. population.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow. I market them.&#

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Social Media Strategy Consultant Web 2.0 151