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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. Up to 60% of searches come from mobile devices (Source: Hitwise ). Mobile Marketing with SMS (Short Message Service).

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Search Engine Statistics:: Google's share dips

The Marketing Blog

50 am Search Engine Statistics:: Google’s share dips Jump to Comments Although, Google continues to dominate the search market in U.S. Both of these studies were conducted by Experian Hitwise , a leader in online competitive intelligence services. Here is a graphic that I prepared on Hitwise study.

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Your 2011 Digital Marketing Reboot

Twist Image

Just how serious is your business about the digital channels? Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. beating out Google (according to Experian Hitwise )! And we're not just talking about big business, either.

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One Word Searches Are On The Rise … Should You Care?

Small Business Mavericks

Every year, Experian Hitwise tells us whether searchers are using more one word search queries or multiple word search queries. In order to see whether single word or multiple word search queries are on the rise, one would have to take these property-specific search queries out of the equation, and Experian Hitwise doesn’t do that.

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State of Social Media in the USA

Jeff Esposito

Facebook is the top visited website, accounting for over 8% of all online visits ( Hitwise ). 46% of US small businesses utilize social media in their marketing mix ( Vistaprint ). 70% of the US’ 149 Million Facebook users login daily ( Ogilvy ). Americans spend 2 hours, 12 minutes per day on Twitter ( Experian ).

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