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What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

Through social listening you can get real-time insights into shifting trends, consumer sentiment, competitive intelligence, and risks to brand reputation. For example, Mapfre, a global insurance company, uses social analytics to better understand what customers are thinking about. Make social listening part of your strategy.

Marketing 144
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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Financial Services. • Ken Hittel – Vice President, Corporate Internet Dept. Technology: Software, Internet. • Diane Davidson – Sr.

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The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. They aren’t trying to sell you more insurance – at least not at that point – they are being helpful.