Firebelly
AUGUST 31, 2011
In a survey released this week, 43% of respondents said they use social media daily. The survey went on to say that the 30-49 age gap is closing in on the under 30 crowd for social media use. There is only a 13% difference between the two age groups in usage, compared to 42% in 2008. It turns out, Pew was ahead of me.
Firebelly
MARCH 21, 2012
According to a report by Jeremiah Owyang of Altimeter Group , only 8 out of 30 brands surveyed had expectations set. Setting expectations is the corner stone of any successful Facebook community.
Firebelly
JANUARY 23, 2012
Thomas Spend all the money you want on advertising, on customer satisfaction surveys, on focus groups—your community managers are the people making your brand every day. Keep reading to hear my decidedly biased view of community managers, colored by my almost 16 years of managing communities. By David B.
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