Debbie Weil

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Do You Know Your Social Media Sweet Spot?

Debbie Weil

Your sweet spot is where what YOU want to achieve using social media coincides with what your audience wants. While they may get "Liked" a lot (which requires only a click), their social media content is not prompting fans to take a specific action or provide more substantive feedback. What to do?

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View from Down Under: Surprising and Delightful

Debbie Weil

" That’s what companies need to be aiming for with their social media programs. 5 Truths About Marketing to Baby Boomers With Social Media. Loving my first visit to Sydney. The views of the harbor and Opera House (also here , here and here ) are continually stunning. Why "surprise and delight?"

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Q & A With Michael Stelzner on the “Launch” of Social Media Examiner

Debbie Weil

I’ve known Michael Stelzner , the man behind the popular online magazine Social Media Examiner , for years. So I was delighted to get a review copy of his new book Launch: How to Quickly Propel Your Business Beyond the Competition which lays out the secrets of Social Media Examiner’ s success.

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Q & A With Michael Stelzner on the “Launch” of Social Media Examiner

Debbie Weil

I’ve known Michael Stelzner , the man behind the popular online magazine Social Media Examiner , for years. So I was delighted to get a review copy of his new book Launch: How to Quickly Propel Your Business Beyond the Competition which lays out the secrets of Social Media Examiner’ s success.

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Friending Over 50: Sex, Lies and Baby Boomers

Debbie Weil

I’ve been searching for a catchy way to describe ( what may be ) the focus of my new book: baby boomers and social media. The story of baby boomers and their love affair with social media is both surprising - and surprising in its implications. Photo credit: Joey Devilla. First, the love affair. Yes, I am over 50.

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