Harp Interactive

MARCH 31, 2010

There is no magic pill with one-tool-measure-all functionality yet and measurement is not esoteric like it would be, for say a PPC campaign, but social media experts can assemble a more or less effective group of measurement tools that best fits the business goals. Twitter Followers. Twitter Retweets. Facebook Page Fan Numbers.

Analytics 350

Analytics Social Media Trendrr Digg 350

Harp Interactive

JANUARY 27, 2010

Set up alerts for mentions of your name, your business name or brand, your competition, key words, industry leaders, and your twitter handle. Pro-active engagement is when you use monitoring and searches for industry specific posts, comments or tweets that you can either re-tweet, lets say on Twitter, or answer or make a comment on.

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Harp Interactive

OCTOBER 9, 2009

Check out Twitter as a way to show a company’s personality. Experiment with Flickr and/or YouTube groups to build media for specific events. Marvel Comics raised my impression of this with their Hulk statue Flickr group). Excellent resource: Susan Getgood. Don’t fabricate this). and Mogulus, or Qik on a cell phone.

Social Media 232

Social Media Press Release Marketing Widget 232