Akamai Marketing

article thumbnail

Who we areā€¦not what we are in social media

Akamai Marketing

If you grew up in a traditional marketing or pr or design field, you probably had the implications and research of demographics beat into your head. Social media really messes all that up, doesn’t it? Have you ever heard as I do, the sound of the wind blowing when you look at demographics for social networks?

article thumbnail

What's your social currency?

Akamai Marketing

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Your currency is your social media VALUE.

Lurker 203
article thumbnail

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

Review 142