Akamai Marketing

AUGUST 3, 2011

If you grew up in a traditional marketing or pr or design field, you probably had the implications and research of demographics beat into your head. The audience is more than a group of demographics; they have to listen for conversations to pull out potential clients and customers. Maybe you even sought to discover emerging trends.

Social Media 194

Social Media Meeting Compete Trends 194

Akamai Marketing

APRIL 4, 2011

Now, adults ( who make up the largest segment of social media users ) accept brand presence as part of the social media experience, but here’s some bad news: According to a recent study by Forrester Research, just 6 percent of 12-17-year-olds who use the Web desire to be friends with a brand on Facebook.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

MARCH 23, 2011

As you move through the FLIRT model, you’ll have lots of statistics that are worthy of your next powerpoint presentation along with research that is hard to get your hands on. While the road map of FLIRT doesn’t go into specific tactics, its a good brainstorming exercise for any marketer.

Review 142

Review Company Klout Policies 142