Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. A new Pew Research study shows only 8% of U.S.

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Social Media Strategy Foursquare Social CRM 125

Convince & Convert

JUNE 30, 2010

Don’t Treat Fans Like Cattle To me, the key insight is less about who checks what first (although it would be interesting to see the impact of smart phone ownership on the results). One of the greatest benefits in the emergence of social media communication and marketing is that now every consumer has a voice that can be heard.

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Social Media Strategy Automotive SEO 129

Convince & Convert

AUGUST 25, 2010

Working Together to Remove Money From Your Pocket What used to be content intended for all end-users to access the same way is now possibly just a piece of the marketing puzzle to properly equip cross-brand, cross-vertical collaboration and integration. We’re willing accomplices in our own marketing funnel.

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Facebook Yahoo Collaboration Social CRM 144

Convince & Convert

SEPTEMBER 21, 2010

Smart phone-toting attendees could snap a photo of each others’ code, and instantly follow one another within the my.SXSW social network. Again, this is an incredibly positive sign, as we can’t treat social media as a unicorn when it’s really just a horse. Largely, it didn’t happen. The kismet.

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