GPS Retail ROI Social Media 
Webbiquity SMM
SEPTEMBER 16, 2013
Simply because a specific metric doesn’t appear on a P&L statement or in an ROI calculation doesn’t make it unimportant. This isn’t to say that Facebook should be a central part of every company’s social strategy. Here are the five metrics and why each is indeed not “worthless.”
Convince & Convert
APRIL 7, 2010
There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.
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