The Way of the Web

SEPTEMBER 29, 2011

Like a lot of people, I’m registered on both Klout and Peerindex , which both attempt to track my online influence in slightly different ways to give one overall score which can be compared to others in my areas of interest. Tancredi, headphones and promo information all via Peerindex. Measuring influence or just tracking loyalty?

Klout 49

Klout Loyalty Social Networking Influencer 49

Social Media Strategery

MARCH 21, 2013

The pendulum has swung the other way, especially in the marketing industry. Tumblr, Pinterest, Twitter Facebook, Vine, Foursquare, Klout – you name it, they want it. For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it.

Social Media 133

Social Media Klout Proposal Tumblr 133

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? by MarketingProfs.

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Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#

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Social Media Trendrr SM2 Alterian 257