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What’s Your Score? How Klout and PeerIndex Affect Social Engagement

Idaconcpts

A recent Pew Internet report found that two-thirds of adult Internet users are using a social networking site; other studies have noted the growing use of social media for marketing purposes. Klout measures people’s social media influence by analyzing how the content they create drives online trends and user action.

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Social Media News Ticker: Twitter Adds Photo Tagging, Facebook Acquires Oculus VR

The Realtime Report

Foursquare. Lithium Technologies acquires Klout–ties social media influence to brand sentiment – social influence measurement company Klout has been acquired by Lithium Technologies (WSJ).

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Why a Social Credit Score is an Empty and Dangerous Notion

Waxing UnLyrical

I’m being challenged to a battle of egos by a stranger on Twitter: “@pierreloic your Klout Score is 33 (I’m a 51). Check out your @klout profile today.”. She’s after all “a 63″ and the Klout resident expert on all things bacon and Kim Kardashian. Guest post by Pierre-Loic Assayag. I’m glad we didn’t let it.

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Social Media Success is About the Wizard, Not the Wand

Convince & Convert

His example was his local watering hole, where he figures by the time he’s checked in 10 times, the offer they make on Foursquare should encourage his evangelism, not just offer a discount on an item he doesn’t order. Because they are trying to run their core business, not maximize the value of Foursquare.

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Klout and Peerindex – social network loyalty cards?

The Way of the Web

Like a lot of people, I’m registered on both Klout and Peerindex , which both attempt to track my online influence in slightly different ways to give one overall score which can be compared to others in my areas of interest. Tancredi, headphones and promo information all via Peerindex. Measuring influence or just tracking loyalty?

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Are Keywords Still Necessary?

Small Business Mavericks

A very prominent SEO and veteran Internet marketer recently said that keywords are no longer necessary. You can feasibly build a business model completely around social media marketing, in which case keywords are not necessary. But I subscribe to a holistic view of Internet marketing. Just write content, he says.

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This Is Being Recorded. By You

Twist Image

We post tweets on Twitter , we check-in on Foursquare , we publish pictures of our daily lives on Facebook, upload videos to YouTube , and much more. The Klout effect. Klout is an online platform designed to allocate an actual ranking to individuals as a kind of social scoring system. foursquare. influencer marketing.

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