Social Media Network Marketing

OCTOBER 15, 2010

Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Social CRM then, must go to the source, not try to bring the source to it.

Social Media 101

Social Media Social CRM Repository Wiki 101

Social Media Network Marketing

MAY 31, 2010

Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Social CRM then, must go to the source, not try to bring the source to it.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Make it a habit within your organization to “shop&# yourself. When you find a pattern, create content to address it. Ask your customers directly.

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

SEPTEMBER 20, 2010

However, consumers are much more likely to use Twitter as an escalation, meaning the people with whom you’re interacting on Twitter may already be frustrated with your organization. Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. link] jaybaer Yep.

Social CRM 148

Social CRM Twitter B2B CoTweet 148

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Market research is as important to most companies as the payroll department.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

JUNE 16, 2010

They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience. The Secret Sauce Is Relevance I’m noticing common themes among social media successes like BBVA bank. They focus on fostering customer behaviors that lead to profitability. I see testimonials, etc.

Social Media 120

Social Media Strategy Mobile Consultant 120