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This Week in Social Media – 4/17/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine. While LinkedIn is pushing to become more of a content provider (see below), it''s also clear that Flipboard is continuing to shake up the traditional media business. These are those links. Industry News What the killer app for mobile?

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13 Social Media Strategies to Drive More Customers to Your Local Small Business (That Work!)

Social Media Strategies Summit

This strategy improves engagement triggers and also builds trust and loyalty by giving the platform to your followers. World-famous brands Airbnb and Flipboard successfully campaigned together to generate 39 million impressions. Source: Flipboard. Host Engagement-Based Contests. Social media contests are nothing new.