Waxing UnLyrical
MAY 17, 2011
Steve also recommended Raosoft’s sample size calculator , which will do the math for you (and which Narciso Tovar was quite happy about). This time around, he elaborated, explaining that online samples can be biased. Image: haleysuzanne via Flickr, CC 2.0. She’s killer-smart, so don’t miss it!
Social Media Marketing
MARCH 20, 2013
Nielsen has profiled "zero-TV" households, and it has more than doubled since 2007 to more than 5 million households. This is a segment that will start being included in measurement samples for 2013-14. Image source: ShironekoEuro (Flickr). Of them, 75% have only one TV and 67% get their content on devices other than TVs.
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