Adam Cohen

NOVEMBER 1, 2010

Forget “interruption marketing&# for a minute and think about how people interact on a regular basis. Two years ago, no way I’d tell you that it would be acceptable to converse via text message/SMS with grandparents. Same with instant messaging. Photo credit: fdmount via flickr. Related Posts.

Facebook 240

Facebook Instant Messaging SMS Posterous 240

Adam Cohen

NOVEMBER 1, 2010

Forget “interruption marketing” for a minute and think about how people interact on a regular basis. Two years ago, no way I’d tell you that it would be acceptable to converse via text message/SMS with grandparents. Same with instant messaging. Photo credit: fdmount via flickr.

Facebook 100

Facebook Instant Messaging SMS Flickr 100

Bare Feet Studios

AUGUST 5, 2010

It is simply another trending practice that all marketers would be wise to note: Interruption of any kind is increasingly irritating and unnecessary in today’s world of technology and community. Instant messaging lets us detect whether our friends are busy without our bugging them, and texting lets us ping one another asynchronously.

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Upcoming Project Instant Messaging Sentiment 101