Pam Moore
JULY 13, 2020
Is your content FINDABLE? How will it HELP your BUSINESS? WHY are you creating content? WHO are you creating content for? How will your content HELP them? Is your content UNDERSTANDABLE? Is your content RELATABLE? Is your content ACTIONABLE? Is your content SHAREABLE? How will you PROMOTE your content to ensure the RIGHT people see it?
Pam Moore
JULY 13, 2020
Is your content FINDABLE? How will it HELP your BUSINESS? WHY are you creating content? WHO are you creating content for? How will your content HELP them? Is your content UNDERSTANDABLE? Is your content RELATABLE? Is your content ACTIONABLE? Is your content SHAREABLE? How will you PROMOTE your content to ensure the RIGHT people see it?
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Sprout Social
JULY 1, 2021
On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is.
Pam Moore
JUNE 21, 2019
Get in their head and connect with them via content that helps them in business and/or life. Findable – If your target audience can't find it, it's all for nothin'! Audience focused – Content must be focused on the reader more so than your own self promotion. Know your audience. Know what they want, need, desire.
Diva Marketing Blog
APRIL 9, 2009
The Boomer Generation may be late to this party but will the shear numbers of the demographic influence SM? Des is co-author of LinkedIn for Recruiting, now in its second edition and an e-book for small businesses, 7 Step Business Blog, recently translated into Mandarin Chinese. Or think small and local.
Buffer Social
JULY 21, 2020
The goal behind their campaign was to broaden the perception of the brand and capture the attention of small business owners who were not aware of the various business management and growth tools Square had. For example, when someone is searching for “NYC”, your picture labeled there will show up in search results.
Writtent Blog
JANUARY 28, 2015
It takes time, money, and experience to build a findable business blog that people want to read and follow, not to mention passion and determination. At the very least, the average small business should be blogging once per week. Mention influencers. They can make all the difference. Write response posts.
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