Jeff Esposito

SEPTEMBER 9, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Using Social Media to Predict the NFL Season Written on September 9, 2010 by Espo in social media , sports Every year, industry pundits announce their selections for the upcoming NFL season using everything from their gut to film study or Madden simulations.

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Social Media Film Upcoming Creative Commons 49

Jeff Esposito

FEBRUARY 2, 2011

Unlike those folks who pick based on their guts, film breakdown or past trends, I used all of YOU to pull my prediction. To judge the NFL champion on Sunday, we’ll look at the same metrics provided through the tool in terms of social buzz, but will look at the data going from their respective championship runs until January 31 (two weeks).

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Lithium Social Media Film Metrics 32

Jeff Esposito

JANUARY 5, 2011

If I were still working in sports, I would probably weigh the stats of Brady and Vick along with some film and some other variables. Since I am not in that world anymore, I decided to look at something that I live and breathe now – social media as it gives everyone their own soap box to pontificate from. Image - Boston Herald.

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Social Media Lithium Sports Film 32

Jeff Esposito

NOVEMBER 11, 2011

The Personal Branding Double Standard – Social media can be both beautiful and ugly at the same time, and not in a Coyote ugly kind of way. Be Brilliant at the Basics – The easiest things to forget as you are looking to get ahead of the competition are the little things.

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Vimeo Film Metrics Social Media 33

Jeff Esposito

JULY 20, 2012

Brands Ignore Negative Social Buzz at Their Peril – since we started high, we had to come down sometime. Number two on this week’s list takes a look at how many companies track and respond to feedback on social media… it is not high… only 49% in this study responded to feedback… what are we in 2008?

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iPad Meme Film Study 41

Jeff Esposito

JUNE 25, 2011

What had me smiling more than the case of tallboys was when the company asked to film me to increase the social awareness of the campaign and the company. I also was a fan of the brand before winning a case of beer in this promotion, but that was not what impressed me with the campaign.

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Film Campaign Company Team 38