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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

But also, it’s perpetuated through the “social media experts” I can tell you that year after year, I would have to get in debates that would justify my friend to follow ratio on Twitter, for example. That is the difference between social capital and influence, because they’re very different.

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Klout and the Reality of Return on Influence

Convince & Convert

There was a reason why nobody in social media has written a book about the nature of influence. I noticed that anytime someone wrote a blog post about Klout there would be this foaming at the mouth. Of course, now everybody knows about Klout and talks about Klout, but a year and a half ago it was unknown.

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