Janet Fouts

MAY 13, 2012

We tend to create the social media presence for our businesses in an organic fashion, which is the natural way to grow relationships right? The problem is; as you explore new tools and meet new people who invite you to join them on other networks, your messaging and your social media presence overall can easily get confused.

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Janet Fouts

FEBRUARY 16, 2012

I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One woman told me that she was trying to get the CXO’s to use social media as part of their brand awareness. If they’re not up to speed on how to use social media they won’t adopt.

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Janet Fouts

MARCH 16, 2014

Social media managers are then charged with locating supporting content and resources to support the editorial calendar, locate influencers who are interested in these topics and begin to engage them on the appropriate social media sites. Comment on blogs or social posts adding value to the discussion.

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Janet Fouts

JUNE 11, 2012

Nordstrom has quite a few fashion boards, including this one from New York Fashion week. Notice that the photos are from fashion week backstage, but the photos link to the products in the shop on their website. Everybody loves a story.

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Janet Fouts

FEBRUARY 20, 2012

Here’s a board of Fashion Brands on Pinterest and another for the America Heart Association. Which businesses do well on Pinterest? Clearly interior design , food and infographics are doing really well here, but it’s really all over the map. Here’s one just for the boys, er, men, called Board of Man.

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