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The role of artificial intelligence in business in 2024

Sprout Social

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

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Demystifying conversational AI and its impact on the customer experience

Sprout Social

Besides improving workflows and the customer experience, conversational AI is a powerful tool for business intelligence, sentiment analysis and so much more. Rule-based chatbots are extremely useful when it comes to offloading general inquiries and FAQs from customer service teams’ plates. But that’s just the beginning.

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AI in Social Media: How to Save Time and Stay Safe

Hootsuite

Still, while social media AI tools are becoming commonplace, there are a lot of unknowns when it comes to AI safety, security, and privacy. You can see real-time sentiment analysis, so you know which topics to engage with and which to ignore. This year, #AI , Security, and #Privacy were the big drivers.

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How To Use Instagram DMs For Business [Free Templates Included]

Sprout Social

While a lot of those conversations happen in public comment sections, Instagram DMs for business afford people privacy that the comments section does not. Other times it’s because of a customer service issue or privacy issue. Save yourself some time by having a few preplanned messages for common topics and FAQs on-hand.

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