article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier.

article thumbnail

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

How to Deal with Negative Online Sentiment About Your Brand : How do you deal with “badvocates?” When you finish reading this article, you may disagree with that sentiment. 10 Ways to Beat Online Obscurity : Are you a rockstar? But you can be if you’re willing to follow the tips in this article.

Marketing 264