Convince & Convert

APRIL 6, 2010

Remember however, that many factors influence popularity at the individual content piece level. Don’t make assumptions – test them. Vary time of day, day of week, phrasing, link placement, and other options, and thoroughly document your results. Sharing this with my readers, very well laid out! link] Top ?

Brands 146

Brands Content Social Media Consultant 146

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

APRIL 22, 2010

We’d all be much better off if we stopped lumping everything under the social media, and instead focused more on the SPECIFIC outcomes that socialization of business can produce. 5 Primary Ways to Use Social Media If you’re focused primarily on prospective customers and building awareness there are two options: 1.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

SEPTEMBER 20, 2010

The online population that’s creating the content that’s influencing the rest of the world is on Twitter, period. Daily Twitter users are 300-400% more likely to write a blog, review products, upload videos, and every other social behavior, than are non-users. The company can’t ignore me then!&# Which do you believe?

Social CRM 148

Social CRM Twitter B2B CoTweet 148