20 Ways to Cultivate Brand Unawareness in Social Media
Techipedia: Tamar Weinberg
FEBRUARY 29, 2012
One or two tweets a day, one or two Facebook posts a week, are not frequent enough to put you on anyone’s radar. Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. Nobody likes stream cloggers. Underfeeding. Over repetition.
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