Dave Fleet

SEPTEMBER 28, 2012

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. What about customer retention, loyalty and advocacy?

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Webbiquity SMM

APRIL 29, 2014

Writing that “Today, superb, consistent content best serves your customers and leads to increased loyalty and bottom-line results,” Deborah Hanamura explores a baker’s dozen considerations for content marketing strategy, including social, SEO, PPC (“Great Pay-Per-Click advertising requires great content. by MediaPost.

Brands 206

Brands SEO Press Release Engineering 206

Webbiquity SMM

AUGUST 5, 2013

For example, 93% of marketers use social media for business. And yet – 36% of executives say their CEO “either does not care, or cares little, about the company’s reputation in social media.” Google accounts for 90% of search traffic to b2b websites. How do top executives use social media? MediaPost ).

Statistics 217

Statistics Social Media B2B SEO 217

Convince & Convert

JUNE 16, 2010

They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience. Example: How many customers love iPhone applications? Jay gives outstanding examples of how to discover what’s relevant. As single example: Do you read your own product reviews?

Social Media 120

Social Media Strategy Mobile Consultant 120