Convince & Convert

MARCH 3, 2010

Think Different Here’s 6 ways to differentiate agency social media services: 1. Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Laurel Papworth

APRIL 9, 2010

Would you hire him to speak at your events or pay to attend events he is chairing? Or is this just “acceptable&# competitive behaviour by someone who see’s himself as my competitor in the social media space? Social Network by Laurel Papworth. Read it: for the theory on social media.

Case Study 104

Case Study Study Blogger Communities 104

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. In either event, your job in this circumstance is to create conversation. link] [link] Carrie Bond RT @markwschaefer: RT @jaybaer: Is Social Media Too Big For Its Britches? No different now.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130