Convince & Convert

MARCH 3, 2010

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. As a relative newbie to the “virtual&# world, our business model is being very successful.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Laurel Papworth

APRIL 9, 2010

Would you hire him to speak at your events or pay to attend events he is chairing? Magnify : Finds the smallest error or takes the most negative spin and magnifies it to become the whole “story&# , damaging the victim’s reputation. damaging someone’s social reputation and social acceptance.

Case Study 104

Case Study Study Blogger Communities 104

Convince & Convert

APRIL 22, 2010

In either event, your job in this circumstance is to create conversation. Twitter is walking into a huge room full of different people meeting together just to get to know each other, socialize, have a few virtual drinks, and relax. In some cases these are members of the media. The village baker was our neighbor, friend, AND merchant.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130