Janet Fouts
MARCH 6, 2013
They set up the hashtag #Comodomenu , put it on the bottom of the menu in the restaurant and online, and asked guests to both share their photos and tag them as well as browse the tag on Instagram to see what dishes were most popular. Make it easy for people to understand what they need to do, what the hashtag is and why they should care.
Janet Fouts
FEBRUARY 4, 2012
While millions of people are watching the superbowl on Sunday, @KomenfortheCure has plans to use the tag #Supercure on Twitter during the event. Use these hashtags to show your support when you tweet. It’s also about showing organizations who do not believe in transparency that WE DO. The NFL is/was a major sponsor of Komen).
Janet Fouts
OCTOBER 15, 2012
Yesterday was a momentous event in advertising history. The event was broadcast live over 40 networks in 50 countries and according to the Telegraph , “more than 3 million tweets were sent about the jump including those from people encouraged by Red Bull to send their questions for Baumgartner’s post-jump press conference.”
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