Laurel Papworth

OCTOBER 20, 2010

How do you measure “sentiment&# online when people are talking about your policies or district? We focus on social media ROI (Return on Investment) but also COI (Cost of Inaction). Also the impact of Foursquare and it’s geo-location based, ambient, always-on social networking. Welcome to the new communication tools.

Gov 2.0 75

Gov 2.0 Conference Social Media Press Release 75

Laurel Papworth

JULY 2, 2013

The steps include: developing Social Media Policies and Guidelines for Staff, Building Viral Engagement for promotion in social media sites, Collaborating with Customers in building Social Products and Services. Six Key Performance Indicators in social media – The Return on Investment (ROI) and the Cost of Inaction (COI) figures.

Course 102

Course Social Media Press Release Class 102

Laurel Papworth

JUNE 7, 2016

DOWNLOAD BROCHURE: This has some of the information included on this Event sheet but is in PDF format if you need to pass on to a boss or colleague. Six Key Performance Indicators in social media – The Return on Investment (ROI) and the Cost of Inaction (COI) figures. 3 Day Social Media Intensive Workshop in Sydney.

Course 40

Course Training Social Media Press Release 40

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Whether it’s a local tweet-up or a major conference, this knowledge could be useful to help you plan what events you should sponsor or where you should set up your next booth&# ). What to do?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Techipedia: Tamar Weinberg

JANUARY 5, 2010

These posts are not in response to newsworthy events, nor are they displayed in any particular order. Social Media: Measurement and ROI Measurement Strategies for 5 Social Media Goals (PR Communications): John Cass talks about the various goals you might get through social media and the various ways to measure these goals.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Creating a Corporate Blogging Policy? Here are Six Areas to Consider : Corporate blogging policies should surround the following areas: the general policy, policies for writers, and internal comment policies. This post includes 25 guidelines that you should consider when crafting those company policies.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Social Media: Measurement and ROI. Growing Your Business: 5 Tips from the Founder of Foursquare (Mashable): Dennis Crowley knows his stuff, and he’s given some good and creative tips to build visibility to his business. Hey, Foursquare was pretty small once! Social Media: Measurement and ROI. Social Media: General.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279