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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. Key players: Appinions , GroupHigh (have given us a free account), Klout , Kred , Peek Analytics (have given us a free account) Plexus Engine (closed beta. Where is this chatter occurring?” You need Social Influencer Software.

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Best Social Media Monitoring Tools

Bill Hartzer

Visible Technologies – This social media tool focuses mostly on putting into action effective social media strategies. Visible Technologies has successfully helped many companies manage their online branding by doing something so many companies fail to do – listen to their customers.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Visible Technologies (recently acquired by Cision) is a listening tool that provides comprehensive monitoring capabilities with a focus on actionable insights. Then, through a business rules engine, these can be acted on and responded to accordingly. Nicely presented charts with Sysomos4. Talkwalker.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

They offer sentiment analysis, trend comparisons, geographic analysis, theme detection, authority measurement, demographic and, a classification engine similar to Radian6 or Sysomos and the same basic price point of about $500 a month. Many of my friends in PR firms use this service and I have heard of some bigger firms as well.