Bill Hartzer

MAY 26, 2010

Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry. Some of the great things about this social media monitoring site is that it has tools that companies can use to automate their online reputation tracking system.

Cymfony 152

Cymfony Social Media Tools SM2 152

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). How can your brand participate in this space most effectively?

Social Media 157

Social Media Radian6 Strategy SM2 157

Webbiquity SMM

JANUARY 19, 2012

Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., But based on a good look at the product, gShift has a great headstart on meeting the challenges of this discipline.

Software 140

Software Review SM2 Alterian 140

Buzz Marketing for Technology

FEBRUARY 9, 2011

Alterian – formerly known as SM2 by Techrigy offers a freeimum service that offers up to 5 search terms to monitor for and up to 1000 results, which could be good enough for some small brand with low volume. Many of my friends in PR firms use this service and I have heard of some bigger firms as well. SENTIMENT BASED ANALYTICS.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275