Janet Fouts
FEBRUARY 11, 2013
Yes, community moderation is a skill set that may not jive with writing white papers, e-books and deep thoughtful content but it doesn’t mean community managers aren’t capable of it. That just shows how little respect they have for the community.
Webbiquity SMM
NOVEMBER 12, 2013
93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. More than half of B2B and business-to-government (B2G) marketers focus on white papers and case studies as key components of their content marketing, compared to less than 10% of B2C marketers.
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