Engineering Findability Paid Search Reputation 
Techipedia: Tamar Weinberg
JANUARY 5, 2011
Reputation Management. The Perfect Social Media Measurement Plan (Search Engine Land): Brian Massey illustrates a system that gives reliable conversion data to a spreadsheet automatically. How to Improve Your LinkedIn ROI by Tweaking Your Profile (Sharisax): Make yourself findable by optimizing your profile.
Sprout Social
OCTOBER 21, 2021
All of these are earned media and are influential in building your brand’s reputation. Search engine results. Search engine optimization (SEO) plays a role in earned media. Every time you create content for your website, search engines take note. Examples of earned media.
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