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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. In terms of rate of response, the simple SMS dominates the market. A few statistics….

SMS 187
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The Mobile Imperative

Twist Image

There's a sad truth about mobile, but I don't want to hear it. Making things even more complex are the telco companies who are still charging confusing fee structures for mobile data. It's hard to convince a large brand to think about mobile when they just don't see the uptake and motion from the consumer. who knows?).

Mobile 105
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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

Engage sincerely with each and every person as though they were your friends. Trend #7 – Make a Mobile Version of Your Website! SMART mobile phones and tablets are taking over and have changed the way we do everything in our lives. We share our lives, immediately as they happen, via mobile. Source: Mobile Marketer).

Trends 279
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Why Apps Fail and Other Mobile Marketing Truths

Convince & Convert

It’s Jay Baer from Convince & Convert live today with my friend, a very special guest, Simon Salt , who is a digital strategist and the CEO of IncSlingers and the author of the brand new e-book, “The Shorty Guide to Mobile Marketing” Simon, how are you, good sir? Mobile Marketing Highlights From the Shorty Guide.

Mobile 120
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

As mobile browsers become more powerful, Google and its partners decided to do things their own way. I believe the mobile Web will eventually win, and that apps are here as a transitionary measure until we can sort out browsers that are good enough to emulate the Web experience on mobile.”

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Omnichannel customer experience: exploring seamless customer journeys

Sprout Social

Enhanced customer satisfaction, high customer engagement, and increased revenue are good reasons to develop an omnichannel customer experience. Increased revenue due to higher customer engagement, more conversions, and more sales When customers have a positive experience, they actively interact and engage with the business.

Loyalty 118
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Top 12 Sales Enablement Tools

Oktopost

The core function of these tools is to help sales representatives source the content their leads want to see, deliver it to them through the proper channels at the right time, and track how they engage with it. All the data we add is stored offline, and I can look it up on my iPad anytime.”. Pricing: By request.

Tools 75