DigitalPR Chat #1 Content and KPIs
Proactive Report
FEBRUARY 7, 2016
How to measure, what to use to measure, integrating measurement tools with other software – lots of obstacles. Q1A: So if it’s the #1 need and the #1 challenge, how do we help marketers measure better? How much did we save? Can be media spend, time, energy, customer support. and, of course, KPIs.
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