Energy How To Marketing RFI 
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APRIL 26, 2011
The process of hiring a Marketing agency feels old. Yes, there are some exceptions, but we live in a world where a Chief Marketing Officer's lifespan is under two years long and it's not a much better track record for the average agency either. It's important to remember that a marketing agency is a service-based industry.
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APRIL 18, 2012
While I have been pitching new business in the marketing and communications space for nearly two decades, it's always surprisingly when you win the business and when you lose the business. After years of building teams and pitching new business, you come to realize how subjective and arbitrary the process is. An agency is their ideas.
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