article thumbnail

How To Hire A Marketing Agency

Twist Image

These documents and exercises may explain how an agency positions itself along with how it thinks both strategically and creatively, but that's only a fraction of what a brand should be looking for. The truth is that lateral experience is how to really inject a sense of innovation and newness to the marketing. agency review.

RFI 101
article thumbnail

Finding The Perfect Pitch

Twist Image

How to get the right fit from a perfect pitch: Create realistic timelines. The advantage to the brand is that they'll now see not only what the agency knows about their business, but how to beat the other agencies - which is what you really want. Sometimes the brand has to fight to fit the agency (and not the other way around).

RFP 106