Convince & Convert

SEPTEMBER 21, 2010

First – What are the objectives? What questions are you trying to answer? Competitive analysis: How does your brand stack up to the competition? • What’s the client/competitor/industry name(s)? Fourth – what are the operational/resource concerns? What’s the budget?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

SEPTEMBER 21, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. Make your content at least semi-friendly for search engines. Who killed the website? Facebook, of course. Ironically, Facebook itself started as humble website. Do You “Like&# Me in Attack Mode?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. Make your content at least semi-friendly for search engines. Who killed the website? Facebook, of course. Ironically, Facebook itself started as humble website. Do You “Like&# Me in Attack Mode?

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 20, 2010

And for what? By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Can you imagine an “Illinois Marketing for Dummies&# book? Interaction.

Social CRM 145

Social CRM Twitter B2B CoTweet 145