Remove en competitor-benchmarking-what-it-is-and-why-it-is-important
article thumbnail

Essential Tips and Tools for B2B Social Media Marketing

Hootsuite

Why use social media for B2B marketing. Your top competitors already are. What about your competitors? Learn what your customers care about by engaging in online discussions. Listen to what people are saying. What other companies/founders are doing the same? Just look at Adobe. Not only that.

B2B 98
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social Media is optional It doesn’t matter what the demographics of your customers are. It doesn’t matter what industry you’re in. There’s been a bit of news about it recently. However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Absolutely.