How to Create Living Content to Boost Brand Reputation and Visibility
Convince & Convert
SEPTEMBER 24, 2013
Because the article is refreshed, it gets new notice from the search engines every three months as well, stays high in the rankings, and draws in new readers. If you use a curation tool and embed it, make sure users can follow the embedded list, board, or story. For instance, here’s an example of how John Jantsch used List.ly
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